Published in Automotive

How to Market Electric Cars in the U.S.

I had a chance to speak at the National Academies of Science about electric cars.   The committee I was presenting for is charged with developing a strategy to encourage the use of electric vehicles in the US.   One of the first steps is to understand who these customers are, where are they coming from, and how has their consideration of electric vehicles changed over time.

Here’s some of what I presented.  More next week.

Until next time.


PS.   And yes, that is the Washington Monument in the background undergoing renovations because of the 2011 earthquake.